adidas Launch Team GB Kit for Rio 2016 Olympics
Creative director of adidas, Stella McCartney has unveiled the new kits for Team GB and Paralympics GB that will be worn by athletes in Rio at the 2016 Olympics.
McCartney explained the idea behind the kit was to "rewrite the rules of performance and design for athletes, allowing them to look and feel like champions on and off the field."
"The inspiration behind the design was this idea of contrasting British tradition with a modern attitude."
The refashioned Coat of Arms designed specifically for this event radiates this idea with its strong identity and bold design.
Take a look at the new kit here: